Team
Team
Client
My role
Project duration
Background
It's an app developed by Nowsta that allows workers to punch in/out for their shifts, manage breaks, view shift instructions, and access relevant information about their shifts. The app is typically set up by event coordinators at the required location, enabling employees to clock in/out for their shifts and take breaks. This app is part of a software suite that syncs with workforce management systems to monitor employee time and attendance.
To understand the problem scope better, I conducted a competitive research analysis on similar apps. I focused on their features and solutions they offer to their users.
To familiarize myself with the App, I started using it as if I were an end-user. This approach quickly revealed several noticeable aspects of the application's usability and functionality. Moreover, I performed a heuristic evaluation and looked into the app reviews on both the App Store and Play Store. In addition to this I engaged with the customer success team, discussing what complaints and suggestions they usually receive. Through these efforts, common patterns emerged.
Utilizing insights from usability testing and research, I crafted 2 personas: a catering manager who needs to set up a time clock, and an on-call hotel housekeeper who needs to clock in for her occasional shifts:
Before diving into design, I decided to create a Story Journey Mapto het more insights into user behavior. With a focus on anticipating the thoughts and questions that workers might have during their journey, I commenced the design process. Mindful of the discussions with the team regarding product vision, goals, and requirements, I shaped the design to align seamlessly with our shared objectives:
With the personas and products requirements in place, I initiated the ideation phase by sketching various concepts on paper. During this stage, I maintained open communication with the Senior designer and key stakeholders, incorporating internal feedback to ensure alignment with their expectations and branding guidelines. Here are some examples of sketches and the key screens:
In this project, the team opted for a conservative approach, avoiding the risk of developing an entirely new product with a new logic and flow. Instead, our focus was on enhancing the app's visual aesthetics and functionality while ensuring improved usability. The challenge lay in discerning whether this redesign truly elevated the user experience, transcending a mere cosmetic facelift. So how do we know that this redesign is an actual UX improvement rather then a new modern look?
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Using design thinking process to improve the email newsletter experience for constituents of Boston